daily 03/16/2018
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Exclusive: Amazon’s internal numbers on Prime Video, revealed | Article [AMP] | Reuters
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Style Pardot forms to look like your own site – Nebula Consulting
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6 nurture campaigns you should consider running – Nebula Consulting
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Heroku – One less headache for your developers? – Nebula Consulting
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Understanding Pardot’s Engagement Studio – Nebula Consulting
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Train Your Users to Get the Most out of Pardot – Nebula Consulting
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How to Create an Opt-In Field on Your Pardot Forms – Nebula Consulting
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Is it time to Spring Clean your Pardot Account? – Nebula Consulting
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Perfect Your Pardot and Salesforce Integration – Nebula Consulting
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How to Achieve Marketing & Sales Alignment with Pardot – Nebula Consulting
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The Differences Between Pardot Campaigns and Salesforce Campaigns – Nebula Consulting
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How to Perform Your Own Pardot Marketing Automation Audit (Part 2) | Salesforce Pardot
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Chrome’s New SSL Policy + Pardot iFrames: Are We in Trouble? – The Spot For All Things Pardot
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[Update] SSL for Vanity Domains in Pardot: Old Pains Gone, New Gains Come – The DRIP
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Where to Upload Data First – Pardot or Salesforce? PART I: Pardot – The DRIP
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http://help.pardot.com/customer/en/portal/articles/2127115-pardot-reporting-overview
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Provides insight into how your Pardot Campaigns are affecting your ROI.
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Get insight into popular search terms that drive prospects to your site with Pardot Natural Search Reports. Natural Search Report associates search terms with opportunities based on campaigns.
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Provides prospect scores for each Scoring Category.
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Provides reporting on 3rd-party site search forms placed on your website. Statistics include the number of indexed pages, keywords, queries, the number of prospects that searched for each term, and the number of opportunities linked to prospects that searched for each term.
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When we evaluate Pardot for you, we look at factors such as:
Your overall Business and Revenue goals
Effectiveness of your current campaigns
Plans for future campaigns and communications
Your internal staff resources for maintaining Pardot.
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Usage & Admin Overview
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Grading & Scoring
Review of your current Scoring and Grading models, as this is essential to qualifying leads for your sales team and improving your results.
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Lists & Segmentation
When properly used, Lists and Prospect segmentation groupings can help you design and execute much more efficient targeting strategies.
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Forms & Conversions
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Summary overview of all the parts of the Pardot being under utilised, as well as a review of Users, scoring rules, page actions, custom fields, connectors and security.
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It is important to ensure that forms and completion actions are doing their jobs, so that the right prospects are going into your Pardot account.
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Emails & Landing pages
Because your emails & landing pages form the foundation of your lead generation efforts, it’s important to check their performance and use.
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Dynamic Content
Dynamic content & Custom re-directs are some of the most powerful, yet underused functionalities of an automation system.
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Database Health Review
Good database hygiene helps you identify the most engaged prospects, protects your sending reputation, and may help increase your ROI.
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Drip Campaigns
Drip Programs are vital for increasing the coverage of your marketing campaigns and nurturing leads that may not be sales-ready.
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Data Synchronisation with SalesForce
The data shared between Pardot & Salesforce will be reviewed, to see what information is shared, identify what can be improved and how that Pardot Information appears to your Salesforce users.
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Questions from Interviews
Can I use the pardot tool?how can l use stored procedures?how do you fix a bad Pardot installHow to talk about the link between Pardot and SalesforceNotes -
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Integrating Pardot Forms and Landing Pag…
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Have you ever wanted to use a Pardot form or landing page on your Facebook Page? By following these guidelines, you can set up an HTML iFrame Tab on your Facebook Page that contains a Pardot form or landing page. This will allow you to capture lead data on Facebook and start (or continue) tracking activity
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Pardot Implementation Guide – ☁ Everything you need to know ☁
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Choosing to implement Pardot as your marketing automation platform of choice is a big decision as it takes a lot of time researching and planning how the platform will fit within your organisation. Now the strategic decision has been made, it’s time to implement the system and it’s a process that requires a lot of care when executing.
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Webmaster – The webmaster will be responsible for embedding the tracking code on the website and placing inline frames (iframes) for forms and dynamic content onto the website.
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IT team – These guys will help you set up vanity URLs for your landing pages (also called CNAMEs). They’ll also add the SPF/DKIM record onto your domain – more on this further down the article.
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Five Lessons Learned Implementing Pardot | ShellBlack.com
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Over the last six months we’ve started using Pardot internally, and that experience has certainly brought us a different perspective on the Pardot implementation process. The wisdom gained during that time, coupled with our prior client implementations has helped us identify five key “lessons learned.”
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Pardot Implementation guide | LinkedIn
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IT – These guys will help you set up a vanity URL for your landing pages (called a CNAME) and also add the SPF/DKIM record onto your domain.
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- SPF & DKIM: This is incredibly important for email deliverability and to get past SPAM filters. This essentially acts as a permission for Pardot to send via your domain, so make sure these are set up prior to sending any emails.
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Top 4 Pardot Implementation Tips – Salesforce Ben
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Top 4 Pardot Implementation Tips
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Create a Form
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