daily 08/10/2017

August 10, 2017 Leave a comment
    • You can’t have a successful service in a restaurant without a great dishwasher,”
    • Subscription management. Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt
    • Nurture marketing. Nurture marketing, also known as drip marketing or campaign automation, is the act of sending a series of customized communications to a prospect or customer over a period of time based on their interactions. While
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        1. Landing pages and forms. Landing pages are web pages that stand alone from a company’s main website and are designed to accomplish a single objective, typically lead generation. Forms are often a part of landing
    • Surveys. Although surveys can be conducted in a variety of ways, online surveys are now the most common choice for companies and organizations seeking data and feedback from their audiences,
    • Web intelligence. Web intelligence, also known as web tracking or web analytics, uses a tracking code inserted into web pages to provide insight into how that website is being used and record data about the traffic that accesses it.
    • Based on data like site visits, page views, form captures, referring source, duration spent on site and more, you can gain valuable insights into the performance of your marketing campaigns and strategies and adjust them, if needed, accordingly.
    • Event management. Event integrations allow you to connect online event management systems with marketing automation platforms
    • Lead scoring. Lead scoring involves ranking leads on a scale based on how interested a prospect is in a company’s products or services, how likely they are to buy and how soon they will be ready to move from prospect to customer
    • emember that website data collection begins with a snippet of JavaScript tracking code that’s included on every web page of the site where you want to collect data
    • Google Analytics will drop a cookie in the user’s browser for that website and any related subdomains. This makes it easy to track traffic on a single website URL domain or subdomain by default.
    • Note that if you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately

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daily 08/09/2017

August 9, 2017 Leave a comment
    • The search also indicates that Manafort may be in a tenuous position with prosecutors. Former Assistant U.S. Attorney Renato Mariotti says that the issuing of a warrant is a sign of significant heat from the prosecution and might indicate that Manafort has not “flipped,” or revealed damning evidence about other witnesses. “At this point, he is not on the government’s team, so to speak,” Mariotti said.
    • The decision to call for a search is a highly public and isolating way of seeking out evidence, he added.
    • “This is not something that you do with a cooperative witness.”
    • If prosecutors suspect that a witness is not producing subpoenaed documents in their entirety, or that they are altering or even destroying requested documents, a search warrant can provide a solution.
    • A search could also circumvent a witness pleading the Fifth Amendment to keep from procuring documents for a subpoena.
    • <!– /react-text –>

      <!– react-text: 254 –>The act of carrying out a search on a witness is a powerful psychological tool that can prompt a witness to become more forthcoming or name more targets

    • “Nothing concentrates the mind of a target more than a pre-dawn unannounced raid on his home.”

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daily 08/08/2017

August 8, 2017 Leave a comment
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daily 08/07/2017

August 7, 2017 Leave a comment
    • the German breakthrough at the Meuse and the onrush of tanks and troops “at unheard-of speed” toward the northern French towns of Amiens and Arras.
    • “Although there were plenty of Frenchmen ready to die for their country, their leaders had completely failed to prepare and organize them to resist the blitzkrieg.”
    • “In all the history of war, I have never known such mismanagement.”
    • Just six days into his tenure as prime minister, Churchill was faced with an agonizing choice: whether to give France as much material assistance as possible to bolster its morale and resistance or to withhold such support so that it could be used in Britain’s own defense.
    • And, unbeknownst to the French, on the day he returned from his May 16 trip, Churchill ordered plans drawn up for a possible evacuation of the British Expeditionary Force.
    • Churchill renewed his appeals to the French to stand and fight, never telling them until after the evacuation began that his own troops were leaving the field of battle.
    • Churchill’s failure to inform the Belgians of the British retreat was not an oversight; he was counting on them to help keep the German forces at bay while British troops boarded the armada of small boats and large ships now being dispatched to Dunkirk.
    • “We don’t care a bugger what happens to the Belgians,”
    • He bluntly added, “We are asking them to sacrifice themselves for us.”
    • On May 27, the Belgian government, in an official communiqué, informed France and Britain of its imminent surrender to Germany:
    • As head of state, they argued, it was his duty to continue Belgium’s resistance in exile. Under no circumstances should he be taken prisoner by the Germans.
    • “Never would King Albert have consented to take refuge abroad,”
    • He would not, he said, become “an idle refugee monarch, cut off from the Belgian people as they bow under the invader’s yoke.”
    • He asked to be put in a prisoner-of-war camp, along with his captured troops, but Hitler confined him instead to his palace in Laeken, on the outskirts of Brussels.
    • If the only usefulness he retains is that of a scapegoat, then a scapegoat he must be.”
    • the capitulation of Belgium was actually a “good thing,” because “we now shall be able to lay the blame for defeat on the Belgians.”
    • Indeed, but for the prolonged resistance of the gallant Belgian Army, the evacuation of the BEF from Dunkirk would have been impossible.”

       

    • Maginot Line
    • Before he made the broadcast, the premier bullied the Belgian government officials who had just arrived in France to support him in his attack upon their king. If they didn’t, Reynaud said, he couldn’t answer for the safety of the more than 2 million Belgians who had fled to France after the German invasion.

       

    • The Belgian ministers, who apparently feared that Leopold was thinking of establishing a new government in cooperation with the Germans, gave in to Reynaud’s blackmail.
    • “The king’s capitulation was the only thing he could do,” the U.S. military attaché in Belgium reported to his superiors in Washington. “Those who say otherwise didn’t see the fighting, and they didn’t see the German Air Force. I saw both.”
    • Particularly galling to Keyes and Davy was the fact that Gort himself was guilty of what he falsely accused the Belgian king of doing—withdrawing from the fight without warning his allies that he was going to do so.
    • Churchill was still riding his hobbyhorse of anger at the European neutral countries for not joining Britain and France in preinvasion military alliances.
    • The BBC, under pressure from the War Office, suppressed the news of the king’s exoneration.
    • What better way to do so than to pin the blame on a smaller ally whose king and commander in chief was unable to defend himself?
    • Before the case was finally heard in March 1941, the Mirror acknowledged that it had erred in its statements about Leopold and Keyes and agreed to apologize to both.
    • King George VI was said to be furious at the campaign aimed at the Belgian sovereign, who was a distant cousin of his and whom he had known and liked since the teenage Leopold had attended Eton during the Great War.
    • o leave their homeland and follow their Governments into exile leaves them open to the charge of desertion by those who remained behind; yet to remain [in their countries] involves the risk of their being held hostage for the submissive conduct of their peoples.”
    • “To act otherwise,” he told George, “would amount to desertion.”
    • George had “expressed a good deal of sympathy for the King of the Belgians and had little or no criticism of him as C-in-C of the Army, but as King . . . he should have left the country and established his government elsewhere.” Y
    • On the other hand, it’s clear that everyone from Littlefinger, to Sansa, to Brienne, is finally realizing that Arya has lost her damn mind.

      <!– react-empty: 442 –>

      And to cap it all off, an inside joke: Brienne: “Who taught you how to do that?” Arya: “No one.”
    • Mayer said that a few years ago he was asked to contribute an academic article assessing the possibility that a new, major religion would rise in the next 30 years. One plausible scenario he came up with was that a Chinese preacher might meld elements of Christianity with a “universalist message of inner harmony” and gain millions of followers.

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daily 08/05/2017

August 5, 2017 Leave a comment
    • List the steps in the GitHub workflow.
    • remote and local working
    • The GitHub flow is a lightweight workflow that lets you experiment with new ideas safely, without fear of compromising a project.
    • Everything in Git lives on a branch.
    • The local and remote repositories only interact when you run one of the four network commands in Git: git clone, git fetch, git pull, and git push.
    • If you are on Windows, we recommend you use Git Bash, which comes installed with Git.
    • system-wide configurations.
    • user-level configurations
    • repository-level configurations.
    • Git uses the config settings for your user name and email address to generate a unique fingerprint for each of the commits you create.
    • Next, we set core.autocrlf (autocrlf stands for auto carriage return line feed).
    • After you made some changes to your file, it’s time to create your first snapshot.
    • A repository is the most basic element of GitHub. It’s easiest to imagine it as a project folder
    • Planning and code live side by side, but are also completely intertwined within a GitHub repository.
    • see previous versions of files to identify what commits affected  those versions and what conversations were associated.
    • search a repository for specific cod
    • Effective planning starts by understanding who’s who
    • Permissions can be assigned at the team level (for example, read, write, or  admin), though you can also do this on a user-by-user b
    • Initially, the most important sections to focus on are Code, Issues, Pull Requests, and Projects.

       

        

    • The code view is where you’ll find the files included in the repository
    • We also call this view the root of the project.
    • When you visit a repository, the code view automatically shows the default branch.
    • issues are a threaded discussion incorporated right into a GitHub repository
    • When used together, issues create links to other issues, pull requests, labels, milestones, and projects.

       

        

    • A pull request is a comparison between two branches.
    • A pull request is also a place where you can have extended conversations about the changes between two branches.
    • Pull requests help you write better software by facilitating code review and showing the status of any automated tests
    • Use Projects to Organize Your Work
    • Projects bring them together to make tracking and planning larger-scale work more intuitive.

       

    • Projects let you visualize your work with Kanban style boards—moving task cards, issues, and pull requests along custom columns
    • , Git is the application that keeps track of everything related to the changes on your project over time.
    • Merge: The combined history of two or more branches.
    • Typically, tags are used with semantic versioning to represent points when your application was released.
    • GitHub serves as a remote, giving developers an accessible source of truth for their shared work.
    • An issue is only a discussion, no actual changes to code take place here.
    • Pull requests: A pull request is a package of commits you’re requesting to be merged into the default branch.
    • Git handles version control and GitHub handles collaboration.

       

        

    • Salesforce DX is a new set of tools that streamline the entire development life cycle from improving team development  and collaboration, to facilitating automated testing and continuous integration, to making the release cycle more efficient and agile
    • Modern text editors such as  Sublime TextAtom, and  Eclipse (using the Force.com IDE 2 for Salesforce developers) are becoming more popular
    • Continuous integration (CI) and continuous deployment (CD) applications are some of the most powerful tools you can add to your workflow.
    • GitHub’s API and webhooks make it easy for new integrations to be added and customized  in whatever way developers need.

       

        

    • Whether you prefer a lightweight project management solution like GitHub’s built-in projects

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daily 08/03/2017

August 3, 2017 Leave a comment

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daily 08/01/2017

August 1, 2017 Leave a comment
    • What Are Engagement Segments?
    • New to Database = Subscribers with a join date of 0 – 30 days
    • programmatic communications. This means that we can trigger communications to be sent based on an event. An event might be a welcome sent email to a customer who is new to the database, or listening for the moment; or it could be a conversion email sent to a dormant customer (hasn’t engaged in the last 271+ days) who suddenly becomes highly active.
    • re-engagement programs and awaken that 40-50% of your database that is dis-engaged (hasn’t engaged in over 181 days).

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