daily 02/10/2018

February 10, 2018 Leave a comment
    • “When Bruce came in, it was like everyone relaxed.”
    • One defensive midfielder, on a terrible pitch, against a team that wants to capitalize on bad bounces and mistakes. When we only needed one point.
    • Cameron seems to agree at least in part with Arena’s assessment of a fractured USMNT roster, citing in his Players’ Tribune article a “poisonous divide between the MLS players and the so-called ‘European’ players.”
    • I had agreed to do this nebulous activity at least once a month for the client.
    • After a few more search queries, it became clear that no one who’s able to rank on SERPs really knows what a marketing campaign is. The definitions range from daily posting on social media to making a company-wide marketing calendar.
    • Marketing’s goal is to drive new revenue through highly-targeted communication.
    • What I don’t understand is the campaign part. Some sources refer to campaigns as promotions or deals, others as updated messaging or branding, and most of them focus on the use of new media channels.
    • By the definitions above, my team runs campaigns — organized, well-planned courses of action formulated to achieve a particular result — every day.
    • One of the things I’ve discovered about corporate life, specifically with a focus on marketing, is that the skills that differentiate great marketing executives form the average joes are never found online.
    • A marketing campaign is an activity that takes place outside of the day-to-day marketing tasks that are specifically designed to boost new revenue and enhance customer interaction.
    • Engineering an effective campaign can be broken into three stages:
    • Planning: This is where you identify the goal and set firm target metrics for your campaign.

    • Coordinating: Successful campaigns require the involvement of multiple marketing disciplines that play highly specific roles.
    • Execution: Great campaigns take flawless execution from the entire team
    • Great campaigns are made of hundreds of little tasks done well. It requires leveraging designers, copy writers, paid ad specialists, SEO experts, developers, PR specialists, and your sales team, to name a few. Not every campaign will use the same talent, but missing one of these key roles will negatively affect the campaign’s performance.
    • We’ve also created our campaigns to have a long-tail effect for the client, creating assets that generate revenue even once the campaign has reached its end.

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daily 02/09/2018

February 9, 2018 Leave a comment
    • In this section we show techniques and examples of how to plan and execute effective integrated marketing campaigns to attract more people to your sites or engage with your brand.
    • If you want to maximize reach of online campaigns and to acquire new customers online you have to work hard to master the full range of RELEVANT online and offline marketing communications tools or digital media channels.
    • Dave Chaffey’s and Fiona Ellis Chadwick’s Digital Marketing:Strategy Development and Practice Book which are available in our advice on how to build your reach online (/reach/).
    • media attribution (/traffic-building-strategy/mediaattribution/media-conversion-attribution/) will be important.
    • How many people will NOT show up at your event? This is your attrition rate.
    • If you are looking to drive new business pipeline, this is an important metric for you. You want to see how much pipeline your event has created based on the number of new names in the database this event generated. First-touch attribution means that the program was the first time that this person engaged with your company and entered your database by registering—and the lead is tied to an opportunity
    • Field marketing can take many forms, and in the B2B world you’re likely supporting sales, teaching a class, leading a workshop at a conference, or hosting a demo at an event. If you’ve ever been to a conference with an exhibitor table, that’s field marketing. If you’ve ever been to a company-sponsored meet up or live digital event, that’s field marketing too.
    • While the fundamentals of field marketing have stayed intact—support sales and marketing with programs that bring in quality leads—the ways in which field marketers can engage their target audiences are evolving. The shift from traditional to digital marketing has presented a unique challenge for field marketers to come up with innovative and new ways to communicate and track their field marketing initiatives.

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daily 02/08/2018

February 8, 2018 Leave a comment

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daily 02/06/2018

February 6, 2018 Leave a comment
    • On Wednesday, the Texas Longhorns will complete the 2018 recruiting cycle on National Signing Day.

       

    • The staff may also be able to add another wide receiver, offensive tackle, and linebacker to class.

       

    • Longtime commit Keaontay Ingram took an official visit to Texas A&M and had an in-home visit with Aggies head coach Jimbo Fisher days later, but he’s still expected to sign with Texas on Wednesday. Still, there’s a little bit more drama here than anticipated.
    • When Bush opted for a Baylor official visit over Texas on Friday, he seemingly eliminated the ‘Horns. However, the staff got him on campus on Sunday and may still have a shot:
    • Over the weekend, Cy Woods offensive tackle Christian Jones took his official visit to Texas after canceling his planned visit to Vanderbilt
    • Keeping Houston Westfield defensive tackle Keondre Cobun in the class and landing his signature on Wednesday is the top priority, as his talent is irreplaceable.
    • The unusually large number of early enrollees means that Texas can take a large class this year — there are currently 24 pledges and the Longhorns could take 32 recruits since seven can count against last year’s class. I
    • Salesforce as a platform provides some of the essentials required for project management, reporting, files, collaboration and the rest can be assembled using custom objects and configuration.

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daily 02/05/2018

February 5, 2018 Leave a comment
    • In American politics, our failure at morality is complete. Our failure to describe this failure makes everything worse.

    • Cynicism is therefore not considered a drawback when it comes to political analysis—a quality that causes one to see things less clearly.
    • Today, in 2018, under President Donald Trump, with both houses of Congress controlled by the Republican Party, politics is nothing except a naked grab for power.
    • The driving force behind all of these Republican priorities is the same: the desire to maximize profits for the patrons of the Republican party.
    • Furthermore, the driving force behind the voracious flag-waving and attacks on immigrants and ostentatious displays of Christianity is simply to attract the broad base of public support necessary to implement the policies that enrich the Republican donor class.
    • The actual story—pure, naked powermongering on behalf of the rich, and fuck everyone else—is considered too raw to be presented in its most accurate form.
    • The reality-denying refusal of the media to call things what they are warps all political coverage up and down the line.
    • The Republican party at large goes along with this charade because their interests—the interests of gangster capitalism—are aligned with the Trump administration’s.
    • If this story, one of unalloyed greed and lust for power, is being shoved into the good old standard Red versus Blue box, the public is being misled in a way far worse than the most bitter cynic could ever convince them to be.
    • The Republican Party in Washington in 2018 is a gangster capitalist enterprise operating for the financial benefit of its patrons.
    • What makes the show work is that it invests very little in selling the science of this concept, choosing to craft a taut, suspenseful spy thriller rather than a more fantastical work of science fiction
    • The point of the show isn’t the portal itself; it’s the diplomatic intrigue that’s sparked by a world splintering into two very different realities.

    • ut his innocence is shattered when he’s confronted by Alternative-Howard, a defector from the other dimension who will only work with … himself.

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daily 02/04/2018

February 4, 2018 Leave a comment

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daily 01/24/2018

January 24, 2018 Leave a comment

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