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daily 08/01/2017

    • What Are Engagement Segments?
    • New to Database = Subscribers with a join date of 0 – 30 days
    • programmatic communications. This means that we can trigger communications to be sent based on an event. An event might be a welcome sent email to a customer who is new to the database, or listening for the moment; or it could be a conversion email sent to a dormant customer (hasn’t engaged in the last 271+ days) who suddenly becomes highly active.
    • re-engagement programs and awaken that 40-50% of your database that is dis-engaged (hasn’t engaged in over 181 days).

Posted from Diigo. The rest of my favorite links are here.

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Categories: Uncategorized
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