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daily 10/06/2016

    • Tracking
      • You have to have your tracking codes correct or you’ll never have proper attribution
    • there are some general, solid guidelines that apply to every website and business that you should follow.
    • You need to implement and configure cross-domain tracking if the user journey for your brand spans across multiple domains.

      • you should be using tag manager if you are doing cross-domain tracking for your complicated user journey
    • Screaming
    • Code placement

    • The first, crucial part is getting the setup right to implement and configure Google Analytics in line with your business objectives.
    • Tag Assistant
    • Google Analytics goals are the backbone of your analysis and optimization efforts.
    • Where to place your tracking code depends on whether you use Google Tag Manager or not. If you, implement the GTM container tag just after the opening body tag.If you use the hardcoded GA script, implement it right before the closing head tag. 

    • Screaming Frog SEO Spider
    • There are two versions available: FREE, for websites with 500 URLs max, and Paid (£149) for more than 500 URLs.
    • Tracking code version
      • make sure you are on universal analytics
    • Only two goals are collecting data.
      • at minimum, your goals should be collecting data

Posted from Diigo. The rest of my favorite links are here.

Categories: Uncategorized
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