SXSW: where rock and hip-hop fans peacefully come together
Unlike, say Glastonbury, sponsorship at SXSW is as almost as intrinsic to the festival as the panels themselves. Big companies come in, set up shop and offer “user experiences”, which often boil down to groups of 22-year-olds plastered in web addresses and hashtags giving away drinks tokens and sponsored ponchos. That corporate element often means you can get free booze and tacos, but you hardly feel rock’n’roll drinking some 3% beer while you slowly become a glorified sandwich board for corporate America.
He said: “‘When Reaganomics kicked in, certain things were taken away, after-school programs and things of that nature. Guns and drugs were shipped into the neighborhood.
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