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daily 12/13/2014

  • via Lifehacker http://lifehacker.com

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    • epistolary story
      • an epistolary story is a story presented in a series of documents
    • Steve Mosko is the Sony Pictures Television president
    • But if there is even one station affected, I’m not interested in doing it .
      • seems like a prick.
    • Moving /sliding in 34 markets ? Not airing at all in 10 markets? This is   vastly different than what we were led to believe.
      • How will this impact his performance review/incentives?
    • Harry’s huge promotions this fall are at risk because Thursday is the most important night for advertisers and we now lose big chunk of country..and in a renewal year our natl 5 day ave w be down yr to yr which is horrible. If we had a better idea what we were dealing with we could have been proactive w scheduling .. Working w Neilson etc.. No we are on defense and we look really bad. Bob calling you today.
    • We not only had to source and pay for “NFL acceptable ” photos of CBS sports talent from libraries like Getty, but also then had to seek NFL permission to use, them. This is just one example of what we did to keep our word. I can give you a dozen more. And whatever form of “cross-promotion” they may have had in mind somehow never came up. I’m not just angry. I’m offended.
    • Harry Friedman is recognized by many in the industry as a genius TV executive. His reaction to this debacle is well-reasoned:
    • We’re still compiling the projected numbers, but I have little doubt that the 2014/2015 seasons for Wheel Of Fortune and Jeopardy! will be adversely affected, both in ratings and in revenue, by an unprecedented number of preemptions.
    • These interruptions not only wreak havoc on our sweepstakes, tournaments and valuable promotions with brand integration partners, they also undermine one of the cornerstones of our successful relationship with our audience : reliability. We are still appointment television. We exemplify multi-generational co-viewing.
    • Create a system or technology…maybe in partnership with DirecTV?…with a sub-channel that provides the viewers total control of what they watch in the event of a preemption. For example, before the start of an NFL Thursday night game in Boston, a menu pops up for WBZ viewers:
    • session beer 
      n. 
       
      Any beer that contains no higher than 5 percent ABV, featuring a balance between malt and hop characters (ingredients) and, typically, a clean finish – a combination of which creates a beer with high drinkability. The purpose of a session beer is to allow a beer drinker to have multiple beers, within a reasonable time period or session, without overwhelming the senses or reaching inappropriate levels of intoxication. (Yes, you can drink and enjoy beer without getting drunk.)

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