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daily 09/22/2014

    • Desmond Hume, tragic Scotsman. Shipwrecked, unstuck in time, and separated from his beloved Penneh, with whom he later reunited (first by phone across dimensions in one of the greatest scenes in television history, then in person, which was OK, too). Did stints as a winemaking monk and a devoted button-pusher. Beloved by all humans with a heart and soul.
    • But even though the players won’t see the field against Kansas, Johnson has been practicing with the team and Harrison and Estelle will start practicing this week for the first time since they were suspended following the North Texas game. Johnson has been out since the start of the season while serving his third suspension since arriving in Austin.
    • Gruber was talking about the $6,000 Vertu there, but he might as well have been talking about the Apple Watch. Apple has long been ‘the luxury brand’, but it’s been an accessible luxury, unlike luxury cars or jewelry.
    • Gruber was talking about the $6,000 Vertu there, but he might as well have been talking about the Apple Watch. Apple has long been ‘the luxury brand’, but it’s been an accessible luxury, unlike luxury cars or jewelry.
      • The most fun I’ve had over the past week is speculating with friends about how much the different tiers of Apple Watch are going to cost. One thing that is absolutely clear, to me at least: when Tim Cook said the starting price is $349, that’s for the aluminum and glass Sport edition. My guesses for starting prices:



        • Apple Watch Sport (aluminum/glass): $349 (not a guess)

        • Apple Watch (stainless steel/sapphire): $999

        • Apple Watch Edition (18-karat gold/sapphire): $4,999
    • Although there is still some confusion as to whether the watch will be gold plated or actually made of gold, the jeweler suggested that it would be sub-optimal not to make the watch out of solid gold alloy, a decision that will drive up the price.
    • Compare prices on the used market — solid gold Rolexes carry at least a $10,000 premium over stainless steel, and depending upon the condition of the watch, often more like $20,000. Or look at other brands, like, say, Omega.
    • Nine hours per bracelet, 316L stainless steel, and it’s just gorgeous. I don’t think it’s going to cost $2,500, but it’s going to be expensive. I’ll bet this bracelet, alone, will cost more than the $349 Apple Watch Sport. I got to see all the bands in person, and design-wise, they’re simply amazing. Whatever you want to say about the functionality and design of the Apple Watch itself, Apple has raised the bar for the entire luxury watch industry in terms of band and bracelet design.
    • And then people will line up around the block at Apple Stores around the world to buy them. I think Apple Watch prices are going to be shockingly high — gasp-inducingly, get-me-to-the-fainting-couch high — from the perspective of the tech industry. But at the same time, there is room for them to be disruptively low from the perspective of the traditional watch and jewelry world. There’s a massive pricing umbrella in the luxury watch world, and Apple is aiming to take advantage of it.
    • For one thing, it definitely does a bit more than that. It has internal storage and Bluetooth, so you’ll be able to use it for music playback without taking your iPhone with you.
    • A version of Vesper where you can dictate new notes on the fly? Now you’ve got something I’d pay at least $349 for in a heartbeat.
    • My impression of Android Wear is that it’s best thought of as a wrist-worn terminal for your Android phone and for Google’s cloud-based services.
    • The most intriguing and notable thing about Apple Watch’s design, to me, is the dedicated communication button below the digital crown. The entire watch is fully operational and navigable using just the digital crown and touchscreen. You can go anywhere and do everything using taps, force presses,2 or turning and pressing the digital crown. There is no need for that extra button (which, in the unveiling video, Jony Ive described only as “the button below the digital crown”). Add to that the fact that Apple is notorious for minimizing the number of hardware buttons on its devices, and the fact that the existence of that button keeps the crown from being centered, and my attention is piqued. The only explanation is that Apple believes that the communication features triggered by that button are vitally important to how we’ll use the device.
    • “iWatch” does not. “iWatch” sounds like a $200 gadget. “Apple Watch” sounds like a multi-thousand dollar luxury item.
    • Apple’s decision to hire Angela Ahrendts, and her decision to take the job with Apple, now make more sense than ever before. Apple’s retail stores are going to need a serious redesign to accommodate the sale of multi-thousand dollar luxury watches.
    • Rather, I think Apple Watch is the first product from an Apple that has outgrown the computer industry.
    • Newson isn’t a watch designer, or a fashion designer. He’s a designer of anything and everything. He’s designed everything from watches to cars to chairs. Apple Watch isn’t merely Apple’s foray into the watch industry — it’s their foray outside the computer/consumer electronics industry.
    • I think the steel and gold Apple Watches are not better-tasting Cokes. They’re the same Coke that everyone can get with the $349 Apple Watch Sport, but served in expensive goblets. It’s uncharted territory, to be sure, but I don’t think it is worrisome that the steel and gold Apple Watches exist. What would be worrisome would be if the $349 Apple Watch Sport did not.
    • With repetition, action tendencies become stronger. Feelings, however, become weaker with repetition. So, the more often you eat ice cream, the less pleasure you get from eating it. Philosophers refer to this as the difference between the “active” and “passive” components of habit. With repetition, our action tendencies get stronger but our feelings habituate and weaken. 

        The bottom line is that, if you really enjoy something, you don’t want to repeat it in a routine way so that it becomes a habit. You lose the pleasure in the experience. 

      • It follows that if something sucks, it will suck less as it becomes a habit.

Posted from Diigo. The rest of my favorite links are here.

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