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daily 02/24/2014

  • tags: Adwords

    • The Ultimate Ecommerce Guide for Stores in the Food Industry
  • tags: statistics

    • The gap between data mining and predictive models
  • tags: Adwords

      • In January Google announced that numbers will no longer be rounded in Google Webmaster Tool Search Query reports. With that announcement these reports became 20 to 30 percent more accurate.


        Not even available from the API, the Top Pages report is the only place you can find page-level search query data. Does this make it the most valuable report around?


        This article walks through how to get keyword to landing page data by using the Top Pages report as a template. Then consolidating analytics conversions and trending over time in a very basic way.


        Tools used:



        • Google Webmaster Tools

        • Google Analytics

        • Excel
  • tags: Adwords

    • The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers report as well as device-specific insights.
  • tags: statistics

    • Marty fancies himself a protector, but again and again he is an aggressor.
    • Whatever he does is fine; when women do it without him, it’s disgusting.
    • Maggie was the one with the agency: Rust and Marty both became, however briefly, pawns in her story. (Monaghan, you will note, has yet to be topless on the show. Don’t sign those nudity waivers, ladies!)
    • Marty asked his younger daughter to leave the room, she only did so after Maggie nodded in agreement. (This echoed Beth’s behavior at the bunny ranch: She waited for a nod from Jan before agreeing to show Rust Dora Lange’s diary.) Marty may be the law, but he doesn’t have all the power. There’s an entire female hierarchy he is completely oblivious to.
      • also the preacher’s daughter
    • Atheling tells Blish that he hasn’t shown his wife the text, and Blish understands why. “Female common sense would blow the whole thing sky-high in a minute,” he says.
    • The passport officer gestured for me to take off my baseball cap. Later I would learn of the remarkable ability possessed by all Russians, even the sweetest and gentlest, to make their faces rock hard instantly when they want them to be. The young officer used the rock face on me, and it had its effect. When he looked down to examine my passport and visa, I noticed my reflection in the glass between us. My face had an expression of deep seriousness and fear that the moment did not, in reality, call for.
    • When he looked up again to give me back my documents, he saw that I had relaxed, and he let a sly smile show through the rock. It was a kid’s grin, suggested that we had only been playing a game, and I was now a point down.
    • The U.S. team followed up its semifinal loss with a horrific 5-0 unraveling against Finland in the bronze-medal game. More than 40 percent of the Finnish population was tuned in to watch as national hero Teemu Selanne scored twice. (He was chosen to carry Finland’s flag in the closing ceremonies, but had to miss it to catch the team charter flight.) It was Finland’s fifth hockey medal in the last six Olympics, an utterly impressive record for a country of just more than five million people. On the flip side, the loss was an utter disaster for USA Hockey and its loud gold-medal ambitions. Canada picked up steam throughout the tournament; the Americans slammed hard on the brakes.
    • A lot of people compare the Olympics to summer camp for adults, and they’re right, but I found it more like college: the eye-opening education, the diversity of people and ideas, the all-nighters, and that I’m going to sleep hard as soon as I get home. I’ve always been terrible at good-byes, even in college; I hate leaving places and tend to really, really miss people. I’d also been afflicted by that ol’ “dread Russia-love.”
    • I was like bear,” he said.


      I was like bear, too, at that point. Sasha tried to cheer me up with a Russian proverb, but he had trouble translating it into English.


      “Basically it means, everything has to end, and that’s just the way,” he said. I told him that was a really Russian thing to say.


    • The dissonance among machines is due to “natural technical variation and we really don’t care,” said MTA spokesman Adam Lisberg. Many New Yorkers are probably completely oblivious to the tones and their meaning.
    • The scene is fine on its own. It’s just that it re-tells us something we already knew—specifically, that Hart is obsessed with female chastity, except on those occasions when he’s the one violating it.
    • : She knows him from his best moment as a cop and reminds him of that better self; she tells him that anyone can see he’s a “good man”; she tosses off some nonsense about how “God gives us these flaws…There’s nothing wrong with the way he made us.” She’s the Rust Cohle of barely legal temptresses.
    • ut no, we just took a much longer route to an all-too-obvious destination, with Cohle finally mowing Hart’s lawn in the metaphorical sense. And why? Because Maggie comes to his apartment and she’s sad, and needy, and—most of all—manipulative.
    • o for those keeping score, that’s two main characters (out of two) having wildly inappropriate sex because the ladies in question all but forced them to do so. So unfair! I mean, one of the guys had just bought tampons, for goodness sake. How could he not bang the first pretty girl who said hello?
    • Hart is technically the superior in the relationship—higher rank, senior partner, etc.—but this episode showed neatly that he’s become little more than Cohle’s go-between with the rest of the force, a glorified secretary.
    • This episode had an unusual number of echoes scattered throughout its scenes as well: both of the women prowling for love in bars (Beth and Maggie) order dirty martinis; not long after Cohle has told Hart “you’re nobody without me, there is no you,” the latter asks Maggie what she’s looking at and she replies “nothing”; and in the course of chewing out Cohle and Hart, their new boss refers to the latter as a “human tampon.”
    • Also, were people really sending one another selfies in 2002? And the Reverend Tuttle’s college must have been an awfully early adopter of the Segway, no? (And related: Is it just a coincidence that an early nickname for the Segway prototype was “Ginger”?)
    •  In a way, Chris, you’ve been too kind on this episode. Because you missed the most laughable part of it: the devil figurine on Beth’s dresser, which the camera cuts to multiple times during that interminable screw scene. Get it? Marty’s sinning!
    • The showrunner has said that he is deliberately using tropes from pulpy cop fiction to foreground a bigger, more cosmic tale. The female objectification, the brutal and hypocritical family-man cop, the burgeoning death-cult conspiracy, the station chief asking an overachieving insubordinate to hand in his badge: Pizzolatto knows we’ve seen these things millions of times before. The real mystery, I think we’re meant to ask, is why we keep seeing them.
    • The developments of the past hour basically amount to a string of recriminations: Marty against the boys who got with his daughter, Maggie against Marty (via Cohle) for cheating on her, and Marty against Cohle for sleeping with Maggie. The vengeance in each case stems from angst over some wrong that just can’t be righted. Seducing your husband’s partner won’t undo the awful things he’s done. Clobbering your partner won’t change the fact that he had sex with your wife. But in all cases, these were emotional responses—a way to gain a momentary sense of control in the face of insurmountable powerlessness. 
    • Those characters are all fighting darkness by inflicting pain on others—“transference of fear and self-loathing,” as Cohle terms the idea of faith in the second episode.
    • But in his loopiness and inability to form relationships, so, too, does Cohle. After all, his harrowing experiences undercover altered his perceptions to the point of hallucinations. To really face the abyss, the show seems to be saying, is court madness.
    • But Maggie Hart might call me a crude man who thinks he’s clever. Marty Hart might say “that last part, pure gibberish.” Your diagnosis?
    • And it can’t be a coincidence that other term-limited series like Top of the Lake and Broadchurch have also told their stories over short timeframes and saved their ambition for other aspects of the show.
    • Hart has issues with sex and fidelity and protecting the virtue of young women. And OH MY GOSH, his daughter makes obscene doodles in elementary school and has grown into a promiscuous teenager! The revival preacher is looking to convert souls and get followers to see the light. But wouldn’t you know it, by 2002, he’s a disillusioned drunk because he can’t handle the fact that religious leaders can also be sinners. (Something he already knew in 1995, by the way.)
    • Running backs competed in afternoon drills at Lucas Oil Stadium. Muema, the fourth leading rusher in Aztecs history, did not participate. He said he was “following God,” who told him if he missed workouts, he’d play for the Seattle Seahawks.
    • Oden’s played 10 games with the Heat this season for an average of 7.8 minutes per game, because the team’s clearly aware that it’s better to use Oden with minor minutes and get a more effective, healthy center out of it. Starting doesn’t necessarily indicate that Oden’s minutes are going to drastically change, though.
    • So Netflix traffic—ostensibly thanks to its abundance rather than any shady dealing by Comcast—started getting throttled.
    • It was reasonable discrimination to scale it back to let other things through instead of paying to fix the problem for its customers.
    • To solve the issue and save itself from cancelations by Comcast-subscribers, Netflix has ponied up the funds to cut out the middlemen, avoid the choke-points where data was getting throttled, and build a pipe to Comcast directly. A big pipe, just for Netflix.
    • In short, the problem is everyone’s but Comcast’s.
    • But in a world where Netflix and Yahoo connect directly to residential ISPs, every Internet company will have its own separate pipe.
    • If there’s a precedent for companies with large amounts of data paying to do direct business with ISPs (which there now is), companies like Comcast—the biggest ISP in the United States—has little reason to spend money beefing up that one main pipe that the whole internet used to come through.
    • In fact, Netflix has a program called OpenConnect where it already offers direct connections to ISPs like Virgin, Cablevision, and Google Fiber, free of charge. And by voluntarily opting for OpenConnect, ISPs get better Netflix service for their customers, at the cost of shouldering the load of more Netflix traffic.
    • With this new deal, Comcast gets paid twice for delivering Netflix. First from you, the subscriber, and then from Netflix itself, for the privilege of being delivered.
    • Comcast didn’t bother to try and fix its Netflix problem. It didn’t even just sit back and let someone else fix it. It held out until Netflix had no choice but to pay for the privilege of fixing it.
    • Comcast’s move is to do what the middleman does, for less than the middleman is doing it…they get money from Netflix, Netflix saves money, and there’s less traffic on the main pipe so that problem is solved too.
    • The Elfstedentocht—Dutch for “Eleven Cities Tour”—is a 200-kilometer outdoor speedskating race over the frozen canals of Friesland, a northern province of the Netherlands
    • There’s no set schedule for the Elfstedentocht; it only happens when the ice is sufficiently thick—at least 15 centimeters in depth throughout.
    • Once the organizers decide that the conditions are right for an Elfstedentocht, plans are made, and the race is held within 48 hours of the official announcement.
    • The race kicks off at 5:30 in the morning, and must be completed before midnight that same day. The skaters pass through 11 cities, collecting a stamp in each one, cheered by millions of spectators.
    • The most memorable Elfstedentocht happened in 1963, when temperatures were so low and conditions so snowy and windy that fewer than 200 out of approximately 10,000 participants actually finished the race.
    • There hasn’t been an Elfstedentocht since 1997, when the race was won by Henk Angenent, a speedskater and Brussels sprout farmer, who finished in 6 hours and 49 minutes.
    • Speedskaters declared that they would skip the upcoming world championships to skate the Elfstedentocht.
    • With global temperatures trending upward, some wonder whether conditions will ever again be right for the Elfstedentocht.
    • AUSTIN, Texas — In the midst of the January recruiting frenzy, a process far more hectic than usual for Texas’ brand new coaching staff, defensive coordinator Vance Bedford submitted a plea on his Twitter account to the class of 2015: Be patient
    • Based on the standards his predecessor established, Strong’s first Texas junior day wasn’t filled with fireworks or countless rapid-fire commitments. But the first step in a long year of recruiting was a successful one. 
    • Offensive tackle Ronnie Major switched his commitment from Baylor to the Longhorns midway through the day. The Huntsville, Texas, lineman landed his offer during the visit and committed on the spot.
  • Posted from Diigo. The rest of my favorite links are here.

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