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daily 12/06/2013

    • When you install Windows on a hard drive, it automatically sets the partition scheme of your hard disk to MBR (Master Boot Record). Mac OS X doesn’t support this partition scheme, but you can still install OS X Mountain Lion on a hard disk with the MBR partition scheme by modifying “OSInstall.mpkg” and “OSInstall”, two installation files inside your Unibeast USB drive. This means that you can install Mac OS X on a hard drive that already has Windows installed.
    • OS X Mavericks (Free): The method used by this guide requires that you download a free copy of the Mavericks installer app from the Mac App Store. Though the Mac App Store is included in Mac OS X 10.6.6 and newer, you have to be running 10.6.8 to download Mavericks. (you might be able to circumvent this requirement by spoofing your system version).
    • NOTE: If you’re installing Mac OS X on a computer that already has Windows installed on a separate internal hard drive, you may have to enable AHCI for Windows beforehand. Otherwise, Windows won’t boot afterwards. Also, after installing Mac OS X, you should also sync your clock on Windows with Mac OS X.
    • Show ads with your Google+ page endorsements

       

        • Your Google+ page needs to have recent, high-quality posts and a significant number of followers. For most businesses, this means about 100 followers.
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    • AdWords ads that appear on Google and some search partners are eligible to show social annotations when our system detects an active and verified Google+ page. These annotations will be shown when our system predicts that they will improve campaign performance. Here’s what they look like.
    • How social annotations work with AdWords features

        

    • Pricing: You’ll be charged for standard clicks on your text ads when users click the ad to visit your site. You won’t be charged when a person clicks a +1 button or a link to your Google+ page.
        • Reporting: Segment your performance data by “+1 annotations” to see how your ads perform when they’re shown with different types of social annotations.
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      • For example, George’s ad that has a URL of happysnacks.com/low-carb will match with a Google+ page that displays the website URL of happysnacks.com because they share the same domain.
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        • If you have the same site with different top-level or second-level domains for different countries, contact us and ask us to match these. For example, your ads lead to google.fr and google.co.uk, but your Google+ page displays the URL google.com
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      • Social annotations may not show all the time on your ads. Whether or not they show depends on several things, including the size of the browser window and other extensions or information showing with your ad.
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    • Performance reports for social annotations

        

      • Select the campaign you’re interested in from the side navigation.
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        1. Click Segment, then select +1 annotations from the dropdown menu.
        2.  

          

      • Enhance your ad using extensions

         

           

    • Ad extensions are free additions to your ad. Go
    • Most ads with extensions appear above search results. This placement often has higher costs-per-click (CPCs) than CPCs for ads that appear beside search results.
    • This means that if two competing ads have the same bid and quality, the ad with the more positive expected impact from extensions will generally appear in a higher ad position than the other.
    • Because ads above search results, where most ads with extensions appear, typically cost more than ads beside or below search results, and because your Ad Rank (which factors in the expected impact of your extensions, your bid, and Quality Score) determines whether or not your ad is eligible to be displayed with ad extensions, you may need to increase your bid or your Quality Score (or both) in order for your extension to show.

        

    • Location extensions

        

    • Call extensions

        

    • Sitelinks
    • Social annotations

        

    • Seller ratings

        

    • App extensions

        

    • Review extensions

        

    • Automatic offer extensions

        

      • Call extensions that don’t use a Google forwarding number
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    • We’ll charge you the same amount each time a customer clicks any link on your ad, regardless of whether the link clicked is the headline of your ad or the link promoting your deal. You can decide the maximum amount you’d like to pay for a click by setting a cost-per-click (CPC) bid.

        

    • Ad extensions offer more opportunities for your customers to click on and within your ad, but you won’t be charged for more than two clicks per ad impression. Clicks on some extensions (social and seller rating extensions) aren’t charged at all and Adwords has processes in place to filter out any duplicate or invalid clicks that we detect.
    • If you’ve already created an ad extension in another campaign in your account, you can choose to use that existing extension (this is known as shared extensions). This saves you the time and effort of manually creating the same extension for a new campaign.
    • Using a shared extension

        

    • For example, if you have call and sitelink extensions in one campaign, you can share extensions for both types in a new campaign.
    • Using filters for shared location extensions: Filters are included as part of this extension type. 

       

    • These manual addresses are also shareable among campaigns. However, there’s currently no way to define a set of manual addresses and share this set among campaigns. You can share more than one manual address across a campaign, but you’ll need to do this one at a time for each manual address.
    • Types of mobile ads

       

    • Ads that show up on high-end mobile devices, such as smartphones, are called high-end mobile ads, and ads that show up on feature phones are called WAP mobile ads.
    • High-end mobile devices, such as smartphones, have full Internet browsers and can display websites similar to the ones you’d see on a desktop computer. To compensate for the smaller screen size, these devices typically allow you to zoom in and out to more easily navigate around a page.
      • High-end mobile ads come in two varieties: text ads and image ads.

         

           

    • High-end mobile text ads: These ads look like normal text ads that you’d see on a desktop computer. The main difference is that we can show more ads per page when someone’s searching on a desktop computer, and fewer ads per page when someone’s searching on a mobile device.

    • High-end mobile image ads: These ads are similar to normal image ads that you’d see on a desktop computer. However, the most common size for ads on mobile devices is the 320 x 50 banner.

    • WAP mobile ads

       

      • WAP mobile ads come in two varieties: text ads and image ads.

         

           

      • WAP mobile text ads: These ads have two lines of text, with as many as 12 or 18 characters per line, depending on the language you use. Your website URL appears on the third line, if you want to enter one. You can also add a “Call” link that allows customers to call you directly from your ad.
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    • To create WAP mobile ads, just select the “WAP mobile ad” option when creating a new ad. If you’ve created an image ad, your campaign will also need to be opted in to the Display Network.

        

       

    • You don’t need to have a mobile website to run mobile ads. Instead, let customers call you straight from your ad. When creating your WAP mobile ad, just select “Connect customers to my business telephone number so that people can click to call” and a “Call” link will appear in your ad.
    • TrueView in-stream videos can appear on YouTube Videos (Watch pages on YouTube) and on video publisher pages, games, and apps in the Google Display Network (includes YouTube).
      • If you’re focused on reaching viewers with video content using cost-per-view (CPV) bidding, we suggest you select TrueView video formats and use AdWords for video. With the CPV bidding model of TrueView, you only pay when a viewer chooses to watch your video, instead of every time your ad is shown.

         

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        • If you’re focused on other AdWords video formats, CPC, or CPM bidding for your video campaigns, you should create standard display ad campaigns and build your ads with the Ad gallery. You should also use the Ad gallery if you want to use video and non-video ad formats in the same campaign.

           

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    • Using AdWords for video

       

    • When you create video ads, you won’t use the Ad gallery
    • Using the Ad gallery

       

      The Ad gallery is an ad creation tool that offers various display ad formats in different categories, including video. You can access the tool when you begin creating a new ad on the Ads tab on any page of your account.

        • Ads can be mixed with other ad formats in one AdWords campaign, except TrueView video ad formats.
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      • it makes sense that a trueview (really view) would a cpv pricing model
    • Create image ads in different sizes
      • image ads are relevant only for the google display network
    • Use image ads to capture people’s attention as they browse websites in the Google Display Network.
    • Snazzy, huh? AdWords image ads can appear in a variety of pre-approved sizes, which are measured in pixels. Use images to simply drive awareness of your brand or increase clicks and traffic to your website.

       

       

    • Before creating your ad in AdWords, you’ll need to prepare an image file that is sized and formatted appropriately. The size and format requirements depend on where you plan to show your ad — websites on desktop browsers or on mobile devices.
    • You can run multiple kinds of ads, not just image ads, from the same AdWords account and, in some cases, from the same campaign. Learn about the different campaign types and available ad formats.
    • The ad examples above appear as they would on an XHTML mobile web page. The appearance of an ad’s “user bar” — consisting of an “[Ad]” tag and the Display URL — can vary slightly depending upon a page’s markup language.
    • Use Ad gallery image ad templates: You can also take advantage of available templates in Ad gallery to build a custom ad. Use a mix of images you upload and images we provide in our stock image gallery, and edit the content of your image within the tool.
    • Click the + New ad menu and select Image ad. Don’t see this option? Check that your ad campaign is set to show ads on the Display Network
      • Select the campaign or ad group where you want to create your image ad.
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      • Select the Ads tab.
    • Select Ad gallery on the New ad menu above the statistics table. If you don’t see this option, make sure your campaign is set to target the Display Network.
    • To help you reach customers using devices that don’t support Flash, AdWords can create a non-Flash version of the ad for you.
    • AdWords can convert Flash to HTML5, which can be viewed on most major desktops, tablets, and mobile devices. The converted ad may not be 100% identical to the Flash ad you created, so be sure to preview it before saving. Most shapes, embedded fonts, timeline animation, text, movie clips, buttons, and scripting are supported, but not filters or blending. The system automatically determines which version of your ad to show, based on the device that your customer is using.
    • It’s a good idea to include text in your image ad, such as a brief product description or a call-to-action to reinforce your ad’s message.
    • What makes up a text ad

       

      • Text ad = Headline + Display URL + Description
    • You can make longer text ads if you’re targeting certain countries or regions: Azerbaijan, Belarus, China, Hong Kong, Japan, Kazakhstan, Kyrgyzstan, Russian Federation, South Korea, Taiwan, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan. Learn how to create longer text ads.

       

        

    • Headline

       

      The first line of your ad is the one that customers are most likely to notice. If you really want your headline to stand out, consider including keywords.

    • Display URL
      • the destination url and display url don’t have to be the same. i guess you can use this to test efficacy of multiple landing pages?
    • Long display URLs

       

      We can show up to 35 characters of your display URL due to limited space. For languages that use double-width characters, like Chinese (simplified or traditional), Japanese, or Korean, we can show up to 17 characters of your display URL. If your display URL is longer than the maximum character length, we’ll shorten your display URL when we show your ad.

    • You can edit your website’s code and add breadcrumb annotations to show your ad with breadcrumbs. Remember, you’re in control of the code that’s used on your website to create breadcrumbs.
    • We’ll charge you each time a customer clicks any link on your ad, regardless of whether the link clicked is the headline of your ad or a breadcrumb link. You can decide the maximum amount you’d like to pay for a click by setting a
    • View your breadcrumb performance data

       

      You can use segments to see how your breadcrumbs are performing.

    • Breadcrumb
      • do the breadcrumbs really increase peformance? why?
    • Most non-English characters, including tildes, umlauts, and cedillas, will appear correctly in your ads, including the display URL.
    • Tips for creating successful text ads
    • Highlight what makes your business, product, or offer unique
    • Include prices, promotions, and exclusives
    • Tell your customers what they can do
        Are you selling? Tell them what they can buy.
    • Include at least one of your keywords in your ad text
    • Including one of your keywords in your ad text can catch the attention of the people who searched for the keyword, and show that your ad is related to what they want.
      • keywords are bold. keywords are bold. use keywords in you ads.
    • Additionally, the keyword you use will appear in bold in your ad, just like it does in the search results, making it more obvious how relevant your ad is. Let’s say you inc
    • Match your ad to your landing page
        Take a look at the page on your website that you’re linking to, which is called the landing page.
    • Appeal to customers viewing your ad on a mobile device
        When customers are on-the-go, certain information might be more useful to them (like your store location or phone number) or a particular message might grab their attention. If you’re running an enhanced campaign, try using call extensions (also known as click-to-call)
    • Experiment
        Create three to four ads per ad group,
    • Tip

       

      Capitalizing the first letter of each word in the title of your ad helps make the words stand out.

    • Image ads

      • Animation length and speed

         

         

           

        • Animation length must be 30 seconds or shorter
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        • Animations can be looped, but the animations must stop after 30 seconds
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        • Animated GIF ads must be 5 fps or slower
      • you can have standard image ads, gifs, and flash animations
      • Animation length must be 30 seconds or shorter
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      • Animations can be looped, but the animations must stop after 30 seconds
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      • Flash ads must be 20 fps or slower
    • AdWords currently supports only Adobe Flash Player versions 4 through 10.1. If your ad uses any other version (such as 10.2), it cannot be uploaded.
    • Keep in mind

       

      Some image ad sizes are available only in some regions.

      • why are there ad sizes that are only popular in some regions? is it because a certain laptop screen config is popular there?
    • Google doesn’t allow Flash ads that don’t support the clickTAG variable. The clickTAG is the tracking code assigned by Google to an individual ad. It allows Google to register where the ad was displayed when it was clicked and helps advertisers determine the effectiveness of their campaign.
      • are clickTAGs only relevant for flash ads?
    • Note that it’s not necessary to specify the destination URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad, it may be necessary to prepend “_root.” or “_level0.” to “clickTAG” above, resulting in “_root.clickTAG” or “_level0.clickTAG”. It is strongly recommended to upload the ad into your account and verify that the ad is behaving normally prior to it going live, allowing time for any necessary changes.
      • Google doesn’t allow the specific tracking of user interactions that don’t involve clicks. Tracking parameters that are not allowed include:

         

           

        • View-through tracking
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        • Key-modifier tracking
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        • Mouse location tracking
      • Google restricts the following coded behaviors:

         

           

        • Extra calls: Ad code cannot make external server calls for additional JavaScript or other functionality. All functionality must be localized to the code itself.
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        • Tracking bypass: Ad behavior cannot be changed to avoid or eliminate the AdWords redirect URL.
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        • Destination changes: Ads should direct users to a web page with the appropriate destination URL. It should not open the destination URL within the ad iFrame itself.
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        • Integrated audio: Ads may contain user-initiated audio only.
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        • Cursor behavior: Ads may affect or change a user’s mouse cursor (arrow) within the parameters of the ad, but the user should be able to stop this interaction if it’s non-user initiated or it should auto-stop after 5 seconds.
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        • Random numbers: Ads may not include code that generates or uses random numbers.
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        • Other disruptive behaviors: Ads may not be designed or coded to circumvent the basic and usual AdWords flow. This includes (but is not limited to) the ad being displayed normally to users, Google registering the impression, and a click directing the user to the destination URL indicated by the advertiser in their AdWords account.
    • Ads must take up the entire space of the image size you’ve chosen, and they can’t appear sideways or upside down. Ads can’t be segmented, contain multiple copies of itself within the ad, or appear to be more than one ad. Google also doesn’t allow ads that expand beyond the frame or otherwise encroach on the website.
    • Your ad should always be submitted in the full original format size and take this overlay element into account.
      • how much room does the overlay use?
      • Trick to click (Ad gallery ads)
          Google doesn’t allow the following ad behaviors that might trick a user into clicking the ad:

         

           

        • Ads can have mock animated features or icons as long as the functionality works or the purpose of these features can be achieved on the landing page.
    • My AdSense Direct campaign was declined. What should I do now?

        

      • what is adsense direct?
    • A friend of my dad’s used to say, “Just save me the box scores,” explaining how he followed the season, always a day behind, through the morning papers.
  • tags: Screwtape CSLewis

    “Despair is a greater sin than any of the sins which provoke it.” #Screwtape
    #CSLewis

  • Y’all Carrie Underwood just did a 45-second costume change into a WEDDING DRESS. Texans deep in jags territory, down by 10. Back to you.

  • A good use of twitter tonight would be for school districts in Texas to tell us when they will decide to close tomorrow.

  • “Do not judge me by my successes, judge me by how many times I fell down and got back up again.”
    —Nelson Mandela

  • This is beautiful http://t.co/mccfGuimBI

  • Convinced Miss Terry and Saban are gonna dress in matching red suits and announce the move to Texas from under Colt McCoy’s Christmas Tree.

  • tags: CSLewis

    Affection is responsible for nine-tenths of whatever solid and durable happiness there is in our lives. #CSLewis

Posted from Diigo. The rest of my favorite links are here.

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