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daily 11/13/2013

    • In the days before blotting paper people sprinkled sand on documents to absorb wet ink. The sand box, usually made of tin, sometimes of wood, was a common desk article along with the wafer box and ink stand.
    • T. Adolphus Trollope writes: “In Italy at the present day the use of blotting paper, save by English and Americans, is almost unknown. The public offices are liberally supplied with sand, with the result of rendering all of the desks and tables grimy to a very disagreeable degree.”
    • Moreover, this sand is not the kind one might think. Trollope continues: “The sand used is not fine sand such as one might find at the seashore, but a much coarser variety, sometimes red, but more generally blue, and is…singularly disagreeable when well-saturated with half-dried ink.”
    • For the lawyer the importance of sand is a matter of decorum, like the black judicial robe or powdered wig. Sprinkling a page with sand is a ritual. Fine white sand drizzling off the paper when a letter is opened has a powerful impact on the reader.
    • The ‘sand’ was called ‘ponce’.
    • It was crushed up sand, salt or in some cases, cuttlefish-bones, which was used to blot ink because of its absorbent qualities. The ponce was stored in a ‘ponce-pot’ which was kept on the desk. It had a salt-shaker like appearance so that you could shake the ponce onto your writing, dry it, and then pour the used ponce back into the pot. I’ve never actually seen one in real life, though, although I think they’re pretty nifty.
    • The “sand” that was commonly used to dry ink (in absence of blotting paper) prior to the 20th century was, as I’ve understood, actually gum sandarac
    • Actual sand wouldn’t do the job; the tiny grains of stone (limestone, quartz, basalt, etc. depending where the sand came from) that comprise sand aren’t at all absorbent.
    • And yes, it tended to pick up color (by absorbing ink), and was often collected and reused until it was too saturated with ink to do its job
    • When building out and launching a new PPC campaign, approaching match types and your bidding strategy correctly is extremely important in getting your new account off on the right foot
    • When the search query matches up with ad text and landing page, this presents an opportunity to achieve a high quality score.
    • When used correctly, phrase match enables you to target long-tail queries, while still showing relevant ads.
    • Since you most likely don’t have the search query “size 14 black Nike shoes” as an exact match keyword, this enables you to still show a relevant ad to the search query. Again, relevant ads and relevant landing pages equal better quality scores and lower CPCs
    • Broad and Broad Match Modified
    • More than 25 percent of Google searches are the first time a specific query has ever been searched for, so attempting to cover every search query with exact match is impossible.
    • Broad match can work as a bucket that catches all of the long-tail search queries that don’t match up with your exact or phrase match keywords.
      • Three types of matchExactPhrase MatchBroad Broad Match Modified
    • Tiered Bidding

       

    • In order to implement the tiered bidding part of this strategy, you will need to decrease your bid based on match types.

       

    • In theory, your exact match keyword most likely has the highest quality score if your account structure is set up properly.
    • This bidding approach allows for you to consistently have your exact match type keywords be shown for searches.
    • Run search query reports on a weekly or biweekly basis and make sure you frequently add the new search queries that come up more often as exact match keywords.
    • In order to invest the time to restructure, it must provide a positive ROI. Here are some of the results seen after implementation.

       

    • Decrease in Cost Per Acquisition

       

    • Increase in Average Position

       

    • Sure, ongoing bid optimization needs to be made, but the tiered strategy can help you drive search queries to the optimal match type and view the correct ad.
    • Community would be a logical next step in the commoditization process of front-office functions.
    • , “The State of Salesforce.”
    • “Communities are the new CRM.”
    • Nine percent of the customers interviewed were already invested in Salesforce communities, according to the report, while 21 percent said they were planning to purchase Salesforce Communities licenses in
    • Given the success of other community companies — like GetSatisfaction and Communispace — I’d have to say that this is a reasonable amount of proof.
    • Community-based CRM might be really good for some things like problem triage and resolution, disseminating marketing information, and opinion formation — but at some point in most businesses, somebody’s got to sell something, because customers won’t always simply be buyers.
    • One possibility that seems to be forming from this idea is that traditional selling will become a rare event replaced by rational people making purchase decisions on a continuous basis. This would make the rational market theorists happy, and why not?
    • Because of this, it is also hard to see life without SFA in the future world of “new” CRM.
    • At the same time, community would be a logical next step in the commoditization process of front-office functions.
    • We transitioned from spreadsheets to client-server CRM, then went to the cloud, and now — if Bluewolf is right — it appears we are moving the whole shooting match (or most of it) to the community.
    • Customer Experience Insights Analyst
    • As part of HP’s Global Procurement (GP) organization, the Customer Experience (CX) team is embarking on a multi-year journey to enable the organization to deliver exceptional experiences to our internal customers.
    • The Customer Experience Insights Analyst will be responsible to synthesize and analyze the various complex customer feedback data and formats with the aim to derive actionable insights that enable Global Procurement to successfully deliver the customer experience objectives.
    • our ideal candidate must be flexible and adaptable as needs change and evolve
    • Manage data mining, data analysis, and synthesizing of various complex customer feedback data formats
    • Analyze Voice of the Customer data with a strong emphasis on quantitative data
    • dashboards
    • Build interface to Voice of the Customer data dashboards to enable easy access and transparency to metrics, data trends & analytics as well as summarized customer insights
    • Provide technical consultation to peers in the area of data mining and complex data analysis
    • 2-5 years experience in the field of business analysis or primary market research including customer satisfaction and loyalty
    • Superior analytical skills including strong knowledge of advanced statistical analysis techniques and their appropriate application
    • Ability to synthesize large amounts of data into actionable information
    • Advanced experience with both qualitative and quantitative research
    • Advanced knowledge of data modeling
    • dvanced MS SQL Server, MS Reporting Services and other relational databases, including SQL programming skills
    • Advanced Web Programming skills, including HTML, ASP.net, MS Web Components, VB (visual basics)
      • Extensive experience with Voice of the Customer (VoC) analysis tools 
      • Advanced experience with Business Intelligence (BI) concepts and BI analysis tools 
      • Six sigma black belt preferred
    • Advanced communication skills (verbal, written and presentation) – including executive level communication proficiency; English fluency
    • Strong interpersonal skills; ability to build, manage and influence virtual teams
    • Ability to interface effectively with all levels of management and functional disciplines
    • Able to be flexible as needs change, moving seamlessly between strategic and the tactical, with a focus on the Voice of the Customer feedback and insights
    • The members of OCT genuinely don’t see themselves as having been intimidating to the four women they followed to a restaurant. They see themselves as the victims of these four women.
    • The problem one runs into, when performing Speech Acts With Semi-Automatic Weapons, is that it’s unlikely your audience will feel less threatened just because you berate them for being idiots for being afraid.
    • . But perhaps they are also in reasonable fear of armed people who have arrived on the scene specifically to show passionate disapproval of their cause.
    • “I don’t know at what point the open carrying of rifles at a counter-protest becomes ‘intimidation,’”
    • And the audience always hears, “That gun can kill me with the slightest of its carrier’s effort. My life hangs entirely upon the carrier’s forbearance.”
    • However the Texas penal code also provides, under its definition of disorderly conduct, that “a person commits an offense if he intentionally or knowinglydisplays a firearm or other deadly weapon in a public place in a manner calculated to alarm.”
    • . If bystanders opt to be alarmed by it, well, that’s their problem.
    • Of course, the argument itself is completely circular
    • Is the burning of an American flag an “inarticulate grunt or roar” communicating little more than hostility, as former Chief Justice William Rehnquist once put it, or is it “overtly political” speech expressing in the strongest terms opposition to Ronald Reagan’s renomination, as Justice William Brennan held?
    • And what to make of a lead-footed dissident, getting the word out about oppressive speed-limit laws by hurtling down the nation’s highways at 100 miles per hour? Is that speech too?

Posted from Diigo. The rest of my favorite links are here.

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