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daily 11/12/2013

    • Understanding your ad group status

       

    • How ad groups work

      • my first ad group was sm strategymy second ad group was sm analysismy third ad group can be on comp intelwhat are the key tools  of comp intel?
    • You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid.
    • An ad group contains one or more ads which target a shared set of keywords
    • Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.
    • Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website.
    • Ad group: laser crystals
    • Ad group: laser gases
    • Ad group: laser systems
    • Create a new ad group

       

    • Within a given AdWords campaign, an ad group lets you easily manage the status and default bids for one or more related ads as well as their shared set of keywords.
      • An ad group is a set of related ads sharing the same keywordsyou can pause all ads from the ‘job search’ ad group at the same timeyou can increase the default bid of all the ‘job search’ ads at the same time
    • Set your ad group default bid

       

      An ad group is a collection of ads that are all triggered by a shared set of keywords

    • This default bid is a convenient way to manage the bids for all of the keywords in your ad group. You can override the default ad group bid for individual keywords by raising or lowering their Max CPC on the Keywords tab.
    • Keyword-level bids override your ad group’s default bid
    • Set bid adjustments for your campaign

       

      With enhanced campaigns, you can set bid adjustments that increase or decrease your bids when your ad is competing to appear on mobile devices, in specific locations, and at particular days and times.

    • With automatic bidding, we set the default bids for you

       

    • It isn’t possible to edit your ad group default bid with automatic bidding; however, you can set a bid limit for automatic bidding, and change your campaign budget at any time on the Settings tab.

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