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daily 09/11/2013

    • Local governments in Italy and France are attempting to entice Europeans with a taste for San Pellegrino and Perrier to kick their bottled water habit not with a ban but by offering a reward: innovative public sparkling water fountains that produce free fizzy water on demand.
       

         

                  

          

    • Inspired by Italy’s many sparkling water fountains, the French capital inaugurated its first in the Jardin de Reuilly in the 12th arrondissement in 2010. The fountains are engineered to tap into the local water source, cool drinking water to a precise temperature using an ice block, then pump in carbon dioxide to produce the bubbles.

         

            

           
    • But that act of heroism was not the only way Lewin made his presence felt on that terrible, unique, awful day. In a tragic twist of irony, the algorithms he helped develop, and the company he co-founded—Akamai Technologies—helped the Internet survive that day’s crush of traffic— the Web equivalent of a 100-year flood.
       

         

            

          

    • Sailing through his classes at a Jerusalem technology school and spending all his spare time at a local gym, Lewin fought to fit in with the Israeli sabras (tough guys), and in time he succeeded. By age 18 he was signing up for military service in the IDF, where he joined the ranks of country’s most elite counterrorism unit, Sayeret Mat’kal.
    • In the mid-‘90s, a time when the greatest impediment to the growth of the Internet was congestion, Lewin wrote a set of algorithms he called “consistent hashing.”
    • Over the next few months, Google’s Android and Chrome teams seek to extend their existing lead over Apple. The company will introduce Android OS version 4.4 KitKat, a slew of new Chromebook laptops starting around $199, a Chromepad (touchscreen Chrome OS tablet) and next summer the first Chromephone (Chrome OS replacing Android on the smartphone). The pace of innovation at Google is simply faster than it is at Apple these days.  

    • The disclosure that the NSA agreed to provide raw intelligence data to a foreign country contrasts with assurances from the Obama administration that there are rigorous safeguards to protect the privacy of US citizens caught in the dragnet. The intelligence community calls this process “minimization”, but the memorandum makes clear that the information shared with the Israelis would be in its pre-minimized state.

       

       

    • It appears to me that there is a lack of toughness, an unwillingness of several Texas defensive players to put their face on the ball carrier, wrap up, and make a tackle.
    • But it’s absolutely unbelievable that Manny Diaz can dial a Cover 3 (3-deep, 4-underneath) zone coverage with four underneath players with their eyes on the quarterback, yet Hill still tucks and runs for a twenty-yard touchdown. (Diagram #1)
    • No one is on the same page on the defensive line.
    • Our guys are really fundamentally unsound.  And their football IQs are negative integers.  It can be ameliorated, but you can’t clean that up overnight.
    •  And to Roussel’s point, you have to give yourself up and get their ass to the ground, even if they drag you, truck you, or juke you.  Our LBs and safeties won’t/can’t do that.
    • Running past a fast QB is as bad as running to the sideline and grabbing a Gatorade.
    • Three of our guys do this.  Sort of.  One of them doesn’t get the memo.

       

      That’s #90, Malcom Brown.

    • Remember, rush lanes are everything here.  Flushing him is a secondary consideration.  You want him in the pocket.
    • Where did Hill run?  #90’s vacated rush lane.
    • That’s Strike 1.  But no problem – we have three layers of defense.  And their QB is running right at our unblocked MLB who has had eyes on him the whole time.  Our 250 pound QB spy is about to knock the dog piss out of him. Right
    •  Yet, he actually ends up out of alignment with him.  Again, all he is being asked to do is stand across from Hill and shuffle his feet side to side to reflect Hill’s exact movements ten paces in front of him.
    • Are you at an angle?  Is she about to juke you?  No. You are not.  Because you mirrored her.  A mirror!
    • Somehow, Edmond ends up at an angle to Hill despite Hill never moving more than five feet in either direction, further, he is startled that BYU’s running QB is, well, running, and he lumbers at Hill’s calves with the ferocity of a tree sloth at a pursuit angle that makes Euclid weep.  Make sure you don’t bump the official, Steve.
    • Want to see Taysom Hill go for 68 yards untouched because we don’t understand the run fits on a simple high school option play?  You bet you do.
    • Clearly, Longhorn defenders have zero idea of what full speed football looks like.
    • Why are Jackson Jeffcoat and Kendall Thompson both firing up the short side of the field to get penetration when BYU is having so much success running in our vacated spaces?
    • The DL lays down for the power and Jeffcoat and Thompson run themselves right out of the play.
    • Our DL allowed blockers to cross their faces.  In goal line, no less.  This is a mortal sin.  Bo Davis, take a bow.
    • Turner is initially paralyzed, then decides to run straight at Lasike despite Lasike’s shoulders being pointed at an angle.  He attacks his legs with a diving tackle and gets stiff armed. He looked afraid – straight up.
    • Our corner still has a chance to shove him out at the 2 or 3 yard line.  Too bad he got pancaked.

       

      TD, BYU.  Take a bow, Akina.

    • Bonus tip: if you ever have to fight a current Longhorn defender, simply run in place as you square off and when he dives for your shoes, he will miss you entirely and knock himself unconscious on the curb.
    •  It’s like running from a Rook on a chess board.
    • Who wants to see a defensive coordinator call an all out gimmick blitz on 3rd and 10 designed for immobile QBs against a QB who runs a 4.4 and is averaging 15 yards per carry on us?  LET’S DO THIS.
    • Game context: BYU leads 27-14, but it’s 3rd and 10 on our 26 yard line.
    • all on simple option, scrambles, and called draws on 3rd and long.
    • Naturally, Manny Diaz decides to bring 7 men in an all-out blitz.
    •  It would have worked out if we’d simply run a straightforward blitz in which every man accounts for a gap. We’d probably have tackled Hill for -3.
    • BYU laughs and runs a simple QB lead draw.
    • Directly into the open gap off tackle.  Why is there an open gap off tackle if we’re blitzing seven, you just asked?  We should have all gaps covered, right?
    • What a brilliant call if we were facing Ryan Leaf!
    • But our Riskies are back there, lurking.
    • That said, videos aren’t stored in the cloud — they’re stored locally on the viewer’s computer or on network attached storage. That means that high-quality versions of the videos can be viewed instantly.
    • A: Between movies, TV, and ads, there’s probably $30 billion spent on post-production. There’s probably 20,000 ad agencies. Just in advertising, it’s pretty sizable. Video is literally ubiquitous.

       

    • But imagine how perceptions would change if it were true, and instead of being an Office app, Excel were to morph into a professional development tool.  Maybe we’d call it Business.NET or something like that instead of XL#.  A flexible programming environment for codifying business rules, crunching raw data, and visualizing results.  With a rich Windows client runtime library as well as a webserver runtime for processing and rendering on beefy, rack-mounted server farms.
    • That would be pretty cool wouldn’t it?  Excel gurus could transition from their Excel environments over to Visual Studio without missing a beat, and suddenly they’d be given new job titles like “Lead Business Logic Developer,” “Senior Analytics Programmer,” or “Rapid Modeling Engineer.”
    • In their new roles, they might be re-org’d into IT.  But they’d retain a very close affinity with the business units themselves – no matter who they reported to, they’d sit on the boundary between IT and the business unit, serving as both diplomat and translator between those two worlds.
    • They wouldn’t just be anonymous files living in shared folders or inboxes somewhere, ready to cause trouble when an external change breaks their assumptions and disrupts the business operations.
    • I think my best assessment is that they were simply a group of people who DO things.  A very pragmatic collection of flexible people.  People who happily use different tools to solve different problems.  I find that fascinating all on its own.

       

      (If you were at last night’s talk, please replace every instance of the word “they” above with the word “you.” Smile)

    • Now it’s true that I can use Hadoop to turn unstructured text data (like millions of tweets) into rows, and then filter those rows on import so that I only get tweets containing the term “PowerPivot” for instance.  Sounds like a database
    • Today I might want each row to represent a single tweet, with columns like “Date,” “Country,” and “SentimentScore,” and then tomorrow I might want each row to represent an aggregated average sentiment score for each Country/Date pair.  Hadoop can do all of that.  Again, sounds like a database.
    • Excel pros who want to perform this kind of analysis will of course require some expert back-end assistance with it, to store the data properly and then expose the right kinds of queries (so that we can fetch the right kinds of rows!)
    • “Dimensional Modeling” is a fancy way of saying “working with separate but related tables,” perhaps best exemplified by the budget vs. actuals problem that PowerPivot handles so well.
    • New Research: “Defining and Mapping the Native Advertising Landscape”

       

      Not since the legislative debate over spam back in the early part of the millennium has a digital marketing term been so riddled by obfuscation and misunderstanding as native advertising.

       

      A quick search of the term on Google returns an impressive 219 million results, yet to date there’s been no real definition of what marketers, publishers, agencies, social media platforms, or any other players in the digital ecosystem mean when they bandy it about.

       

      With so much discussion centered around native advertising, we felt it critical to define the term, assess the nascent landscape, and evaluate the advantages and disadvantages of this new-ish form of advertising. That is what we have done in research published today.

       

      Based on over two dozen interviews with  publishers, social networks, brands, agencies, vendors and industry experts, Altimeter Group has arrived at the following definition of native advertising:

       

      Native advertising is a form of converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, a specific delivery platform.

       

      In other words, we believe native advertising lives at the intersection of paid and owned media, and is therefore a form of converged media. ‘Owned’ media is content that the brand or advertiser controls. Paid media is advertising: space or time that entails a media buy.

       

      Does native advertising overlap with established forms of sponsored/branded/custom content? Advertorial? Indeed it does. Often differentiation can entail splitting hairs. Yet the evolution of so many unique platforms and technologies has made forms of advertising truly “native.” A sponsored tweet can be native only to Twitter, for example, just as a promoted Facebook post is native only to that one channel.

       

      Native Advertising: The Pros and Cons

  • Examining the ruins: The Rise and Fall of Mack Brown’s Texas Longhorns football program. http://t.co/NLRqLD72Z0

    • This Texas football culture can no longer field teams capable of maintaining the expected levels of success for Texas or even protecting the tradition of Longhorn football from humiliation. It’s over.

       

    • For those who didn’t have the opportunity to take any classes at UT from Professor M. Gwyn Morgan, the parallels to the collapse of the Roman Empire are there to be made
    • Empires generally fall apart for multiple reasons: both a combination of external pressure and decaying infrastructure on the inside.
    • Mack built a Texas Longhorn program that was 80-16 against the Big 12 from 1998 to 2009. He did so by recruiting the the products of a dominant Texas High School football culture and deploying them in (usually) simple schemes.
    • Mack had no lasting cultural structures other than grabbing the best coaches and players first. When his judgment failed, so did Texas Longhorn culture.
    • Mack had to do very little to build up Texas other than unite the existing resources
    • If you aren’t expanding or evolving with the rest of the world, you will fail to even maintain what you have.
    • When your soldiers are entirely mercenary and have zero loyalty to any of the guiding principles of the culture, then the culture won’t survive their deployment.
    • For Texas this has perhaps been best illustrated by Duane Akina’s betrayal of the Texas defense on behalf of his DBU legacy. Our defensive backs and Akina seem more concerned with their own draft status and lockdown coverage abilities than fitting into the greater Texas defensive scheme.
    • “We lock down receivers, y’all stop the run,” was the symbolic message sent to the rest of the defense by Texas’ secondary play against BYU.
    • When Diaz integrated man-free coverage as a base defense in 2012 as an apparent compromise it just about tore the defense apart.
    • When Texas moved towards more “bend don’t break” Cover-3 defenses instead for 2013, the secondary showed little to suggest that they were aware of how they fit into the “don’t break” part of the equation.
    • There is little in Akina’s approach or the play of our “future NFL” defensive backs that shows a great interest in the greatness of Texas football, only their own draft day fortunes. If that’s not stemmed (and it almost certainly won’t be) expect to see that attitude soon in the play of our defensive ends and other positions.

Posted from Diigo. The rest of my favorite links are here.

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